by MPD
Categories: People
Tags: .

josh dorfman, the lazy environmentalist, greenOur buddy ol’ pal Josh Dorfman (aka the Lazy Environmentalist) believes it’s time to rethink the way we talk about environmentalism.

In a recent article on the Huffington Post, Dorfman says the key to getting more people on board with green living is to focus less on science and more on effective communication.

“Effective green communication can circumnavigate the entire global warming debate and sway people in favor of almost any environmental agenda,” Josh says. “When it comes right down to it, I’ve learned that you don’t have to convince global warming skeptics that global warming is real in order to generate their support for the solutions that solve it.”

While he’s still in favor of investing in scientific research, Josh believes that using green success stories and framing the issue in terms of people’s self-interest will ultimately generate wider appeal.

What do you think? Do you believe the green movement needs to take a crash course in effective communication? Chime in and share your thoughts!

  • anon

    The best communication in the world will not make 2+2=5.

    The fatal flaw in environmentalism is the notion of convincing people. The olde school socialists knew that you needed a dictatorship to get the Marxist social engineering. At least they were not nieve enough to keep it up after the Germans kicked them off their territory in 1990.

  • Natashia

    I think the best way to further the green movement is to move away from “convincing” people that eco-options need to be chosen, and more towards using and recommending green options that are at par with (but usually better than) their conventional equivalent.

    That means that communication (we talk about simple, natural product choices with our friends, family and colleagues) coupled with effective marketing (brand awareness, visibility in local stores) may just be the key to taking this movement from the sidelines to the main stage.