Our buddy ol’ pal Josh Dorfman (aka the Lazy Environmentalist) believes it’s time to rethink the way we talk about environmentalism.

In a recent article on the Huffington Post, Dorfman says the key to getting more people on board with green living is to focus less on science and more on effective communication.

“Effective green communication can circumnavigate the entire global warming debate and sway people in favor of almost any environmental agenda,” Josh says. “When it comes right down to it, I’ve learned that you don’t have to convince global warming skeptics that global warming is real in order to generate their support for the solutions that solve it.”

While he’s still in favor of investing in scientific research, Josh believes that using green success stories and framing the issue in terms of people’s self-interest will ultimately generate wider appeal.

What do you think? Do you believe the green movement needs to take a crash course in effective communication? Chime in and share your thoughts!