If Andy Warhol were alive today, he’d probably reconsider his comment about everyone seeking their 15 minutes of fame. With Twitter and You Tube both an integral part of our instant-gratification culture, all any of us really needs is 12 seconds to make an impact.
Steve Gooch, founder of a unique global video-arts peace project called 12seconds For Peace, recognizes the condition of society today as well as the fact that so many distractions compete for our time and attention. In an effort to rally humanity toward the common goal of sending positive, peaceful and healing energy out into the universe, he’s devised a way for all of us – regardless of financial background, time constraints or typical ‘I’m too busy’ excuses – to contribute to a global humanitarian venture which will have lasting significance.
Individuals and businesses can simply film a 12 second video clip that represents their perspective of peace, submit it via e-mail and in addition to it being featured on Gooch’s website and You Tube page, it will also be incorporated along with countless other submissions into a full-length production that will ultimately be exhibited globally. All proceeds from the final feature film — whipped into a creative frenzy by a team of filmmakers, artists, musicians and visionaries — will support multiple non-profit charities such as Julian Lennon’s White Feather Foundation (a notable eco-humanitarian organization that continues to assist the Amazon Conservation Team in protecting the Brazilian rainforest and empowering indigenous tribes).
Sounds pretty fantastic, don’t you agree? Be sure to take a gander at the sample 12seconds For Peace submission below as well as the first official 10 minutes of the final video project. Have no fear, your submission can be as complex or as straightforward as you desire. Come on everybody — in the immortal words of John Lennon, “Let’s Give Peace A Chance!” (Peas also deserve your consideration, too ;)) Don’t forget to pay it forward by spreading the word!