by Elizah Leigh
Categories: Animals, Film/TV
Tags: , , .

kate hudson, wildaid

The secret to Kate Hudson’s lush, flowing locks? For a while, it looked as if she might not be able to lather up with her ill-fated eco-friendly hair care line “David Babaii for WildAid”. Fans might recall that Goldie’s daughter has been caught up in a 2+ year long law suit regarding – of all things – volcanic ash.

A company called 220 Labs accused the sunny beauty and her partner, stylist-to-the-stars David Babaii, of stealing what they claimed was actually their secret ingredient, causing Hudson and Babaii‘s collection of vegan, planet-friendly, sulfate/petrochemical/paraben-free hair cleansing products to get caught up in 2+ years of legal mumbo-jumbo.

Despite the Hollywood star and her stylist compadre moving forward with the development of their range of shampoos, conditioners and styling products — 10% of the profits which continue to be donated to a wildlife conservation group called WildAid —  220 Labs insisted that their formulas were pilfered.

Containing ‘volumizing volcanic ash’ from the Vanuatu Islands of the South Pacific (which is said to be mineral-rich, detoxifying and able to restore the quality of hair), after far too many years have passed and legal red tape navigated, apparently everything is okee-dokey once again now that an out-of-court settlement has been reached. Here are a few promos for the vindicated hair care line starring Hudson and a bevy of wild animals!

Via Daily News and Analysis

  • Elle

    This is interesting. A woman who loves to wear fur promoting a vegan hair care line. I’m in shock. Instead of wearing an actual fur, she’s covered with a lion cub. I just thank he/she is still alive and on Kate’s coat rack. Can someone please explain to me this strange dichotomy?