It may in fact be healthier for your body and easier on the planet to eschew animal protein, but pursuing a vegetarian lifestyle still remains a matter of personal choice. There’s nothing wrong with sharing your perspective with the world and perhaps even triggering a few light bulb moments along the way, but even the most devout vegetarians have occasionally taken issue with some of the extreme tactics embraced by organizations such as PETA to spread the word.
The animal rights group — which put their name on the map by employing risky and definitely risque advertising campaigns designed to turn heads and make veggie converts — made tsunami-like waves this summer with their Times Square Meat-Is-Murder demonstration. Packaging lifeless human volunteers like oversized grocery store cuts of meat on white foam-like trays, they certainly made a bold point that was all the more graphic and hard to swallow with a liberal application of fake yet very realistic looking blood.
The German Vegetarian Society (Vebu) took a comparable step by carrying out an international stunt soliciting human body part donations to serve at their purported cannibalistic restaurant. Of course, they left the squirming up to our collective imagination, but at the time that they set up their website, no one knew that they were attempting to provoke discussion about society’s consumption of meat. The majority of us were far too hung up on their advertisement for an “open minded surgeon” and seemingly legitimate body part donation form which requested personal details such as level of physical fitness and whether the donor was pregnant.
Vegetarians and meat eaters alike — what are your thoughts on this type of shock-vertising? Do you feel that it helps or hinders the vegetarian cause? Are you still able to keep an open mind by reading Vebu’s eco-statistics on meat consumption (and modify your own personal lifestyle accordingly), or does this type of campaign completely turn you off?