Actor and humanitarian Edward Norton is partnering with the New York Road Runners to help raise some serious cash for this year’s ING New York City Marathon. You may remember that last year Norton raised $1.2 million in less than eight weeks when he ran the marathon for Maasai Wilderness Conservation. This year, the actor is setting his sites even higher!
Norton — the cofounder of Crowdrise — and NYRR CEO Mary Wittenberg plan to get 45,000 marathon runners on board to help raise a whopping $1 million per mile — a record total of $26.2 million for charity.
“I’m hugely excited that NYRR has chosen Crowdrise to help them involve even more of the runners in that experience this year,” Norton said in a statement.
Getting on board with the fundraising process is easy. Runners can simply visit Crowdrise’s website and view the list of participating charities. From there, one simply chooses a cause, joins the team, and starts raising cash money.
“When you’re going up first avenue toward mile 20 and your hip flexor starts giving out on you like mine did, you’re going to need something other than personal motivation to get you going,” said Norton. “And running for a team and knowing you’re being a part of this is gonna do it.”
While we won’t be running in this year’s marathon, we’ll certainly be cheering everyone who’s out there raising money for some great causes.