As part of Brita’s continuing FilterForGood campaign, the company has launched a new project with support from the Sundance Film Festival and Environmental Media Association to get people talking about finding solutions to environmental problems.
Entourage star Emmanuelle Chriqui, an EMA Young Hollywood Board member, appears in a new video asking people to submit their ideas — with one lucky person getting their concept turned into a short film and an all-expenses paid trip to the 2011 Sundance Film Festival to see the screening. Interested participants simply need to visit Brita’s FilterForGood page on Facebook to submit an environmental challenge facing their community. Share a brief paragraph (150 words max) on the challenge and why a short film would creatively inspire others to make a difference.
Check out Emmanuelle’s video after the jump below.