The problem with big lobbying groups trying to appear folksy is that it so rarely ever works. Case in point: The International Bottled Water Association’s super shady attempt to appear grassroots.
The International Bottled Water Association is the primary funder of a front group called Bottled Water Matters — a collation of “bottled water consumers a voice to share their ideas about bottled water safety, healthy beverage choices and commitment to recycling.”
A while back, the coalition began releasing YouTube videos staring a dullard of a girl who from here on out shall be referred to only as “Bottled Water Girl.” In her latest video, Bottled Water Girl gets down with her inner activist by taking to the streets and urging consumers to join the movement and fight those who wish to get rid of bottled water.
“There are people who want to take your choice away,” says Bottled Water Girl. “People who want bottled water off store shelves because they think it’s unnecessary. But you know that’s not true.”
Let’s not even talk about the fact that besides polluting the world in a big way, bottled water is often less regulated than tap and, when compared, consistently loses tastes tests. Check out the video below and tell us what you think about Bottled Water Girl and her brigade of corporate crusaders.