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WWF Ad Breaks Down What’s Caught On A Tuna Line

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A new ad by the World Wildlife Fund running in South Africa does a brilliant job of communicating just how many species suffer as a result of long-line tuna fishing. The ad reads,

“Only a tenth of the catch in long line tuna fishing is actually tuna. Most commercial fishing gear is not completely selective. As a result many endangered sea animals are also captured. To ensure the fish you buy is caught in a way that is environmentally friendly, text our fish sms number (079 499 8795) with the type of fish and you’ll receive an sms back as to wehther it’s in the red, orange or green category.”

Well done, WWF. To learn more, visit their official site here.

AdsoftheWorld via Treehugger

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0 Comments

Veld donates money to farm animals and also serves them

Lest we be confused that their giant V logo stands for anything other than Veld.

Trading beef for beans is not a solution, veganism is

Please do substitute beef for beans, but also have tofu instead of turkey, carrots instead of chicken, and I think you see where I’m going.

Guys, extortion isn’t an effective form of vegan advocacy

Assuming we can extort people into respecting the lives of others makes no sense.