Stella McCartney Launching Affordable Kids Collection
Looks like Stella McCartney’s hookup with Gap Kids and Baby Gap last year was something of a dry run for her own foray into the world of mini-fashionistas.
The fashion designer revealed to Vogue UK that she’s launching her own line of kids clothing this coming November 3rd. Just like her regular threads for adults, the kids collection will be ethically made, with organic options galore. The biggest difference? Stella plans on making everything much more affordable.
“As a brand with many working parents in the team, I wanted to create a desirable, fun, wearable kids collection that was affordable,” says McCartney. “I feel like all the timeless children’s wear is reserved for the expensive brands and that did not sit well with me, kids and parents, aunts, uncles, friends, should all be able to have access to Stella McCartney Kids clothes. We have tried to make that possible in this first collection, and hope it is enjoyed!”
The range will be made for boys and girls up to 12 years old and focus not only on style, but also practicality. Early designs include organic cotton onesies, floral printed dresses, quilted field jackets and rubber rain boots. Prices will range from 19 euros ($26) for a baby’s t-shirt to 150 euros (around $210) for a coat. So by “affordable”, we’re not talking Target prices here.
Want more info? Check out the new StellaMcCartneyKids.com site — which, if anything, has an awesome song called “I like doughnuts” and lots of adorable children running around.