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Ben And Jerry's Removing 'All Natural' From Labels

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Ice cream giant Ben and Jerry’s has announced that it will no longer market its products with the words “all natural” after a complaint last month from the Center for Science in the Public Interest.

The CSPI told the company that it should not use “all natural” because its products contain alkalized cocoa, corn syrup, hydrogenated oil or other ingredients that are not natural. B&J said they will not alter their recipes — and agreed to the change, even though the FDA currently has no formal definition for the word “natural”.

“The Food and Drug Administration could do consumers and food manufacturers a great service by actually defining when the word ‘natural’ can and cannot be used to characterize a given ingredient,” CSPI Executive Director Michael F. Jacobson said in a statement. B&J expects the label change to occur gradually over the next several months.

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