by Michael dEstries
Categories: Eats.

Ice cream giant Ben and Jerry’s has announced that it will no longer market its products with the words “all natural” after a complaint last month from the Center for Science in the Public Interest.

The CSPI told the company that it should not use “all natural” because its products contain alkalized cocoa, corn syrup, hydrogenated oil or other ingredients that are not natural. B&J said they will not alter their recipes — and agreed to the change, even though the FDA currently has no formal definition for the word “natural”.

“The Food and Drug Administration could do consumers and food manufacturers a great service by actually defining when the word ‘natural’ can and cannot be used to characterize a given ingredient,” CSPI Executive Director Michael F. Jacobson said in a statement. B&J expects the label change to occur gradually over the next several months.

More over on ThisDishIsVeg

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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  • http://www.facebook.com/people/Remy-Chevalier/754430220 Remy Chevalier

    Another one bites the dust, but Ben & Jerry’s jumped the shark long ago… Sadly. It could have have remained a great green company, but the owners preferred to cash in, rest on their laurels. We expect green saints, and up with greedy humans. But hey, at least they use milk free of anti-biotics and non-GMO ingredients, foods which just 100 years ago were all natural by default. We played God, and like the master’s apprentice, got in too deep. Now we’re just trying to patch things up compounding the problems. I don’t envy the next generation of food research. What a mess.