Remember that “Art of Farming” auction we mentioned last month thought up by Brent Ridge of Planet Green’s “The Fabulous Beekman Boys”? Turns out the unique idea to sell highly-prized vegetables and other farmed-raised goods for local farming programs was a success for Sotheby’s — bringing in more than $100K. Even better, attendees to the exclusive event could drop cash at the end of a sustainable dinner (where people in black-tie mingled with farmers in denim) for a bag of veggies, which eventually brought the entire total up to some $250K!
“I’ve never sold some of these things,” auctioneer Jamie Niven told the NY Times. “I’m amazed.”