Vegetable Auction Brings In $250K For Sotheby's, Farmers, Charities
Remember that “Art of Farming” auction we mentioned last month thought up by Brent Ridge of Planet Green’s “The Fabulous Beekman Boys”? Turns out the unique idea to sell highly-prized vegetables and other farmed-raised goods for local farming programs was a success for Sotheby’s — bringing in more than $100K. Even better, attendees to the exclusive event could drop cash at the end of a sustainable dinner (where people in black-tie mingled with farmers in denim) for a bag of veggies, which eventually brought the entire total up to some $250K!
“I’ve never sold some of these things,” auctioneer Jamie Niven told the NY Times. “I’m amazed.”