by Michael dEstries
Categories: Eats
Tags: .

Remember that “Art of Farming” auction we mentioned last month thought up by Brent Ridge of Planet Green’s “The Fabulous Beekman Boys”? Turns out the unique idea to sell highly-prized vegetables and other farmed-raised goods for local farming programs was a success for Sotheby’s — bringing in more than $100K. Even better, attendees to the exclusive event could drop cash at the end of a sustainable dinner (where people in black-tie mingled with farmers in denim) for a bag of veggies, which eventually brought the entire total up to some $250K!

“I’ve never sold some of these things,” auctioneer Jamie Niven told the NY Times. “I’m amazed.”

Read more on the event by jumping here.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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  • http://ecoverusblog.com Ecover US Blog

    Loved reading about this! A great article and a great event.
    -Deb for Ecover