by Michael dEstries
Categories: Causes, Internet, Video
Tags: .

Instead of focusing on urging people to reduce their carbon footprint by 10%, the British organization 10:10 is stuck in the middle of some massive damage control.

The group released a video on September 30th called “No Pressure”, written by Richard Curtis (Four Weddings and a Funeral, Notting Hill) and narrated by X-Files actress Gillian Anderson. The short features groups of people looking for ways to reduce their impact on the planet — with those who choose not to participate being killed. In one scene, a teacher presses a button and two of her students explode amid spurting blood and flying body parts.

“It’s the kind of stupidity that really hurts our side, reinforcing in people’s minds a series of preconceived notions, not the least of which is that we’re out-of-control elitists,” said Bill McKibben over on Grist. “Not to mention crazy, and also with a completely misplaced sense of humor.”

Amid a barrage of other comments, 10:10 pulled the video from its website, issuing an apology to those who they had offended. “At 10:10 we’re all about trying new and creative ways of getting people to take action on climate change,” the site reads “Unfortunately in this instance we missed the mark. Oh well, we live and learn.”

To judge for yourself just how far off the mark they were, hit the jump below to view the short.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
  • http://www.beforewisdom.com beforewisdom

    ““It’s the kind of stupidity that really hurts our side, reinforcing in people’s minds a series of preconceived notions, not the least of which is that we’re out-of-control elitists,” said Bill McKibben over on Grist. “Not to mention crazy, and also with a completely misplaced sense of humor.””

    Word.

    Activism is about making the world a better place, not an opportunity to take out your problems on other people at the expense of the cause.

  • Eric S. Harris

    Dead people emit no carbon dioxide — other than the products of their decomposition. They exhale no carbon dioxide, that’s for sure.

    What’s the problem?

    True, making someone else be dead is considered rude, beyond rude, in most social circles.

    Making oneself dead is generally considered less rude. Those concerned about carbon dioxide causing global warming could consider that option, I suppose.

  • Judge Crater

    Most revealing spot ever. Totalitarianism is the unrestrained use a violence to achieve political ends. You have just seen an eco-totalitarian wish fulfilment fantasy.

    • chaz

      Judge Carter is absolutely right! Eco- fascists such as Al Gore, Ted Turner, Bill Gates and George Soros etal. are all about control and population reduction, NOT the environment.Sterilants in the vaccines, chemtrailing, the list and methods are many. This”carbon footprint” crap is nothing more than a power- grab for the elite’ engaging in the lifeboat theory. No thanks! The “useless eaters” which Henry Kissinger and Ted Turner have referred to most huuman beings are waking up to the tyranny befronting them. please continuue to be enlightened to their agenda by accessing the truth through Infowars.com

    • Jane

      Oh please……..

      Turn off Glenn Beck and take a walk outside.

      • Andrew

        Nice conscending reply to reinvorce the elitist cluelessness of the video as well as the half-hearted dismissive apology of 10:10. Don’t you just wish you had a button to blow up those darn Glenn Beck fans? I know you secretly do….

      • jeff

        amen!

  • http://www.facebook.com/people/Remy-Chevalier/754430220 Remy Chevalier

    The ads were very British and Monty Pythonesque, but in the current environment, only succeeded in fueling right wing paranoia, which let’s face it, is not all unfounded. It’s a good thing in a way. Procter & Gamble does want to put radio frequency ID chips into every new born to control everything bought and sold! it’s like those ads about the Green Police a few months ago. People want an excuse not to go along with plans for global planetary survival. They want nature to take care of herself, and trust me, she will, and that’s the whole point. Our civilization and species are at stake, not some owl or dodo birds! Glenn Beck makes Alex Jones the sanest man alive. Think about it.

  • http://www.facebook.com/people/Erin-Elizabeth/566480478 Erin Elizabeth

    Agreed it was more British humor than American.

    • David

      No it really wasn’t humor at all.

      British humor isn’t something that different and typical British humor is understood and plays well in the US and many other countries. Just witness the acceptance and appeal of Monty Python, Fawlty Towers, Simon Pegg, Ricky Gervais, etc. and the number of British comedy shows that are copied by other countries.

      So the rest of the world gets British humor, they just didn’t see this as humor. Plus the reception in Britian was just as poor as in other countriesr. It is not like American complaints got it pulled, the reaction was pretty much world wide.

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