by Michael dEstries
Categories: Causes, Video.

Sony has joined much of the rest of the world in condemning the organization 1010′s “No Pressure” PSA — and distancing themselves from the fallout by dropping their sponsorship.

“Sony has supported the 10:10 climate change campaign because we share its objective to reduce carbon emissions,” the media giant said in a statement. “However, we strongly condemn the “No Pressure” video which was conceived, produced and released by 10:10 entirely without the knowledge or involvement of Sony.”

“The company considers the video to be ill-conceived and in extremely bad taste. We also believe the video risks undermining the work of the many thousands of members of the public, schools and universities, local authorities and many businesses, of which Sony is one, who support the long-term aims of the 10:10 movement and who are actively working towards the reduction of carbon emissions.”

As a result, Sony says they are pulling their support for the campaign (the company’s logo has already been removed from 1010′s site) but are still committed to reducing global carbon emissions “as part of our ‘Road to Zero’ environmental plan.”

You can view the controversial video after the jump below.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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