Legendary Pranksters The 'Yes Men' Fool Media With Fake Chevron Ad Campaign
Chevron is freaking the freak out after the Yes Men — a group of activists who raise awareness about social issues by staging elaborate pranks — tarnished a major ad campaign introduced by the oil giant this week.
On Monday, Chevron launched a new campaign with the slogan “We Agree,” in hopes of appearing to support the notion that “Oil companies should support the communities they’re part of” and that “Oil companies should put their profits to good use.” Right.
However, hours before the real launch, the Yes Men, along with help from the Rainforest Action Network and Amazon Watch, sent out a fake press release and website: chevron-weagree.com.
Both the faux release and site are similar to Chevron’s except for one major difference: the fake site addresses the environmental issues for which Chevron is responsible — a part left out of the real campaign.
“When it comes to oil spills, climate change and human rights abuses, we need real action from Chevron,” said a statement from The Rainforest Action Network. “Instead, the oil giant has prioritized a high-priced glossy advertising campaign that attempts to trick the American people into believing it is different than BP.”