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School Of Visual Arts Releases Dark Ad Campaign

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The School of Visual Arts has launched a unique ad campaign that highlights the woes of turkeys, horses, and rabbits — all considered lucky due to some associated superstition. In the case of the turkey, it says:

“Behold this unfortunate flightless bird, rendered asexual and bred by artificial insemination. Reduced to an industrial commodity and packed into plants by the thousands with breasts so swollen from genetic manipulation that their legs collapse beneath them. Yes, millions take joy in finding the poor turkey’s wishbone, believing it will somehow bring luck. But what exactly about this misbegotten bird is so lucky? If it was lucky, it would have been an eagle. Don’t depend on luck. Create Your Own Future. School of Visual Arts.”

Effective and educational. Have a look at the ads for horse and rabbit after the jump below.

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