by ecorazzicontributor
Categories: Fashion, People.
Photo: PR Photos

Uber designer and lifelong vegetarian, Stella McCartney is launching her first kids collection today. The line promises super chic styles for boys and girls and, as usual, is inline with McCartney’s ethical values. She forgoes use of fur and leather for kinder wool cashmere blends and soft organic cottons,”I wanted this first collection to include basic pieces that are comfortable and that address a child’s needs, without sacrificing the fun and carefree elements,” says the designer.

Always innovative, McCartney has developed a free iPhone app for kids and adults to go along with the launch.  With the app you can shop the collection or draw with your kids on the Etcher Sketcher.

The line is sized for newborns to age 12 and is available through the site www.stellamccartneykids.com and at select Stella McCartney stores.

  • Tamara

    You really think cashmere is a kind alternative, and one that should be held up for praise on a vegan-oriented website???

    Please read – http://vegansaurus.com/post/1480705067/wtf-stella-mccartney-cashmere-for-babies

    Some highlights:

    Cashmere is made from the coats of cashmere goats. When you buy a ‘beautiful’ cashmere garment, know that you have supported the killing of several goats that weren’t quite beautiful enough. Cashmere goats are harshly judged and those with ‘defects’ in their coats are typically killed before reaching two years of age. Industry experts estimate that farmers kill 50 to 80 per cent of the young goats whose coats do not meet standards.—Global Action Network

    Cashmere goats are raised in crowded filthy stalls [and] sheared when they need their wool coats the most, in the winter. Exposed to the cold, these goats are more susceptible to illnesses. Ear-notched, de-horned and castrated without anesthesia, they are sold for meat after their first fiber harvest. With the depressed global economy, there is a glut of cashmere wool on the market so now many herds are simply butchered rather than used for their wool.—Animal Protection League of New Jersey

    Stella needs to get with the program and ditch the animal products entirely IMHO.