Uber designer and lifelong vegetarian, Stella McCartney is launching her first kids collection today. The line promises super chic styles for boys and girls and, as usual, is inline with McCartney’s ethical values. She forgoes use of fur and leather for kinder wool cashmere blends and soft organic cottons,”I wanted this first collection to include basic pieces that are comfortable and that address a child’s needs, without sacrificing the fun and carefree elements,” says the designer.
Always innovative, McCartney has developed a free iPhone app for kids and adults to go along with the launch. With the app you can shop the collection or draw with your kids on the Etcher Sketcher.
The line is sized for newborns to age 12 and is available through the site www.stellamccartneykids.com and at select Stella McCartney stores.