by Lisa Kalner Williams
Categories: Animals, Transport
Tags: .


The Smart car has been the drive of choice for those who want a stylish ride without being hosed at the gas pump. Now this “It” vehicle has a chance to be even kinder to our animal friends – that is, if PETA has its way.

In response to Smart’s recent release of Hello Kitty car wraps, PETA’s Executive Vice President Tracy Reiman wrote to the car company with the following offer:

“PETA would like to partner with Smart USA to offer a “Hello Doggy” Smart ForTwo wrap—in the same cute style as your recently introduced Hello Kitty wrap, but this wrap would be a public service.… the extra fees that customers pay to have the Hello Doggy wraps applied to their vehicles be donated to spay-neuter programs, such as PETA’s low- and no-cost mobile surgery clinics.”

Reiman, in a separate statement, explained PETA’s decision to ask for the wrap: “Smart cars turn heads everywhere they go, so wrapping them in our Hello Doggy cartoon could put the lifesaving spay-and-neuter message into motion like never before. Our proposal is a win-win solution for Smart USA: The company could burnish its reputation as an innovator and also help spare thousands of cats and dogs from needless suffering.”

What’s Smart’s reaction been so far? A company spokesman says that Hello Doggy will be placed “into consideration with other offers.”

Do you think Smart will go for this idea? If so, will this be something you’ll spin around town in?

About Lisa Kalner Williams

Lisa Kalner Williams is a lover of rock 'n' roll and founder of Sierra Tierra Marketing, a social analytics, strategy, and education company. She lives with her vegan family in the Greater Boston area.

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