Last month’s decision by SunChips America to sack their 100% compostable chip bags due to noise complaints was met with mixed reactions. Some praised the move, because the bags were somehow noisier than anything else in their lives, while others, like Stephen Colbert, mocked the company for their environmental backpedaling.
But SunChips Canada? They’re basically asking people to calm down, consider the environment, and deal with it.
“There’s been some confusion about the SunChips compostable bag here in Canada,” Helmi Ansari, sustainability leader for Frito-Lay Canada, says in a new PSA. “I’m here to set the record straight. SunChips is and always has been planning on keeping the compostable bag in Canada.”
“The tradeoff is pretty clear. A little more noise, for a little less waste, and a little more green,” Mr. Ansari adds.
In a bold (and hilarious) move, for those that still can’t bear the extra noise, SunChips Canada is offering free earplugs through its Facebook page.
SunChips America, you just got served.
About Michael dEstries
Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.View all posts by Michael dEstries →
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