Back in 2007, Governor Arnold Schwarzenegger criticized the environmental movement for not being “sexy”.
‘We have to make it mainstream,” he said. “We have to make it sexy. We have to make it attractive so that everyone wants to participate.” He then went on to compare the movement to the early days of bodybuilding; which he described as “sketchy”.
“But we changed that, we consciously changed that. And then all of a sudden, everyone wanted to exercise. It became mainstream, it became sexy, attractive,” the governor continued. “And this is exactly what has to happen with the environmental movement. Like bodybuilders, environmentalists were thought of as kind of weird and fanatics also.”
With Schwarzenegger’s term as Governor up in January, speculation has grown over what he plans on doing with his time. Certainly, it appears that climate change will be one of his passion projects — with a “sexy makeover” of the environmental movement his mission.
“People get stuck and fall in love with their slogans and with their little agendas,” he told ContactMusic. “You’ve got to make it hip. You’ve got to make it sexy to be part of this movement. I think that I have the talent of speaking the language in such a way so that the world understands it rather than making it complicated.”
Is Arnold going to become the next “hip” version of Al Gore? Stay tuned…