For years CoverGirl has faced the wrath of animal rights groups for their shameless animal testing methods. Have they finally seen the error of their ways?
According to their Q/A section on the website CoverGirl does not test their cosmetic products on animals. So far I can’t find any animal groups that corroborate the claim but we certainly hope that CoverGirl has quit the cruel practice. However, CoverGirl is still owned by Proctor and Gamble. No word on whether or not the huge company has nixed animal testing for all its underlings. But it’s doubtful.
In addition, CoverGirl is launching a sister line of cosmetics called NatureLuxe. Taylor Swift will be the first face of the new company.
NatureLuxe will be using bioresin, a sugarcane based plastic, in the packaging as well as mango butter and shea and other “natural” ingredients in place of synthetic products. CoverGirl is hoping to appeal to a wealthier clientele concerned with using fewer artificial products.
Can’t wait to see if CoverGirl has indeed quit the cruelty.