Most people know Cyber Monday as the online Black Friday. The day you can score great deals on items for the holidays from the comfort of your home. PETA decided to switch it up a bit. Instead of telling people to buy something, they asked people on facebook to flood DKNY’s page with posts about the cruelty of fur.
We’re banking on the fact that this ingenious message—sent on the busiest online shopping day of the year— will make the throngs of people perusing Donna Karan’s pelt-pimping page think twice about giving their hard-earned bucks to a bunny butcher. After all, there’s nothing appealing about wearing fur from rabbits who howl like human babies when their skin is peeled away from their body as if it were a sweater.
So after you finish shopping online, how about using your Facebook page to help us spread the word that Donna Karan butchers bunnies?
It all started with thirteen original posters who changed their profile pictures to spell out “DK Bunny Butcher.” Now, other sites are picking it up and it’s going viral. Hundreds of posts are now on DKNY’s wall.
Campaigns like this try to shame companies into making more compassionate decisions. A few months back the same thing happened when HSUS exposed IHOP’s cruelty. Think DKNY will take the hint and stop using fur? Only time will tell.