Leonardo DiCaprio was one of the first celebs to get on board with green cars and is a self proclaimed eco-geek. So, perhaps it should come as no surprise that his green lifestyle has left an impact on the people around him.
Case in point, Swiss horology brand, TAG Heuer, who got a visit from DiCaprio at their La Chaux-de-Fonds factory this past march. With the help of TAG Heuer, the actor co-designed the Aquaracer 500M, as part of an initiative to raise money in support of two leading environmental organizations, the Natural Resources Defense Council (NRDC) and Green Cross International.
Now that the Aquaracer 500M is being released, TAG Heuer is making an effort to reduce its carbon footprint and has signed an agreement to equip the rooftops of its factories with solar panels. Construction is scheduled to begin today, and continue through December.
The president and CEO of TAG Heuer, Jean-Christophe Babin, said, “Leonardo visited the factory with an eye on everything that could be done to reduce our energy consumption. His factory visit in La Chaux-de-Fonds turned into an inspiring and creative environmental audit. Leonardo combined his environmental mind with a highly respectful approach toward our staff, making his visit an impactful highlight of TAG Heuer’s 150th anniversary celebration.”
And DiCaprio commented in a a speech given in Basel earlier this year that, “TAG Heuer is a company that gets it and because TAG Heuer understands that they have a corporate mission, but also a global mission, a mission that is bigger than all of us. TAG Heuer is a company that has taken a stand for what it believes in… And I’m proud to be here today, celebrating a company that is standing up to give back to environmental non profit organizations alongside me.”