As we mentioned earlier in the week, today is World AIDS Day, a time to not only reflect on those suffering from H.I.V. and A.I.D.S but also to contribute to finding a cure.
With one of the more creative campaigns we’ve seen, singer Alicia Keys has launched her “Digital Death” fundraiser featuring celebrities from Justin Timberlake to Ryan Seacrest all signing off of Twitter. They won’t “rise from the dead” to tweet again until more than $1 million is raised for Key’s Keep A Child Alive foundation. The collective celebrity pool is said to cover more than 29 million followers on Twitter.
Check out the official PSA for the campaign below — or visit BuyLife.org to contribute to the cause.