Long time eco activist Richard Branson has launched his latest initiative: a website designed to pressure companies into using earth-friendly ships in an effort to green the transport business.

The new site shippingefficiency.org allows viewers who might not know a bow from a stern to “tell an efficient low-emission ship from a less efficient one.” The site rates around 60,000 ships including tankers, cargo ships and cruise ships among others.

The website says:

“We understand that shipping is a highly efficient form of transport, but it is also, according to independent analysis from management consultants Booz & Co., ‘the largest potential energy efficiency opportunity in the transportation sector where new financing models will make a difference.’

Branson hopes to help those who might use these ships make environmentally responsible decisions when considering who they hire.

Visit the site to learn more.

Via Treehugger

Categories: People.
Photo: PR Photos

About Ali Berman

Ali Berman is a writer, teacher and activist. She works as a humane educator for HEART teaching kids about issues affecting people, animals and the environment. Ali is also a fiction writer. Her published work can be found on her website at aliberman.com.

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