by Ali Berman
Categories: People.
Photo: PR Photos

Long time eco activist Richard Branson has launched his latest initiative: a website designed to pressure companies into using earth-friendly ships in an effort to green the transport business.

The new site allows viewers who might not know a bow from a stern to “tell an efficient low-emission ship from a less efficient one.” The site rates around 60,000 ships including tankers, cargo ships and cruise ships among others.

The website says:

“We understand that shipping is a highly efficient form of transport, but it is also, according to independent analysis from management consultants Booz & Co., ‘the largest potential energy efficiency opportunity in the transportation sector where new financing models will make a difference.’

Branson hopes to help those who might use these ships make environmentally responsible decisions when considering who they hire.

Visit the site to learn more.

Via Treehugger

About Ali Berman

Ali Berman is the author of Choosing a Good Life: Lessons from People Who Have Found Their Place in the World (Hazelden) and Misdirected (Seven Stories Press). She works as a humane educator for HEART teaching kids about issues affecting people, animals and the environment. Her published work can be found on her website at In early 2012 Ali co-founded flipmeover, a production company with the mission to use media to raise awareness of social issues.

View all posts by Ali Berman →
  • herwin

    dearest Ali Berman,
    i humbly ask you to explain to me why a fellow who is developing and promoting tourism in space, which in my simple world view is NOT (i repeat : “not”) eco friendly, because of the obscene huge amounts of fuel this takes, and the resulting yukky air this produces, all so some boring old millionaire tourist farts can take a space walk.
    very nice of mr Branson to create a website (i guess 90 % of ecorazzi visitors have a website thats “green”) but we call that “greenwashing” of a dirty company profile.

  • herwin

    hooray for eco activist Brendan, exept launching an “eco friendly website” , mr Brendan also soon launches worlds first commercial space travels for spoiled millionaires. Put on your gasmaks, folks..