Long time eco activist Richard Branson has launched his latest initiative: a website designed to pressure companies into using earth-friendly ships in an effort to green the transport business.
The new site shippingefficiency.org allows viewers who might not know a bow from a stern to “tell an efficient low-emission ship from a less efficient one.” The site rates around 60,000 ships including tankers, cargo ships and cruise ships among others.
The website says:
“We understand that shipping is a highly efficient form of transport, but it is also, according to independent analysis from management consultants Booz & Co., ‘the largest potential energy efficiency opportunity in the transportation sector where new financing models will make a difference.’
Branson hopes to help those who might use these ships make environmentally responsible decisions when considering who they hire.