by ecorazzicontributor
Categories: Animals
Tags: .
Photo: Flickr: Joost J. Bakker IJmuiden

There’s this new show coming out on Current TV, and it’s got this really subtle Sarah Palin-esque title, “Kill It, Cook It, Eat It”… So, let me ask you, what do you think that “It” is?!

Ding ding ding!! If you guessed our animal friends, you would be correct! The show, which premiers January 10, 2011, is described as an “edgy, farm-to-table reality series.” It was a hit in the UK, and Current TV acquired the show for U.S. debut. According to the press release, the idea here is that a group of strangers with odd-couple like views on food, (think people who are macrobiotic mixing with meat-loving cowboys), live together “on an organic farm in a humane environment.”

In terms of what the UK show does, it asks the group, “Could you kill it, cook it, and eat it?” They then take this group and have them watch calves being born, have them hand feed them grass, and then eventually choose cattle to be killed, watch them die in a slaughterhouse, and decide if they will be able to eat it in the end— hence the kill it, cook it, eat it mantra. In the UK intro, the host says that the purpose of the show is to “reconnect the meat they eat with the animals that died to provide it.” And the description states that the program, “tackles tough issues in a tasteful manner,” and “gives viewers an entertaining, educational and sometimes controversial look at our food chain.”

It’s not clear if this show favors the animals or the farmers or perhaps none of the above. There could be benefits to people actually having to experience the process of where their meat comes from, like watching a PETA video except live, but the idea of showing animal slaughter on TV is just kind of nauseating to me.

I dunno, what say you all? Will you be TiVo’ing?

Check out a clip from the UK version after the jump below.

  • Adri

    I understand that the producers could hardly get permission to film in a factory farm or slaughterhouse, but I hope less discerning viewers don’t get the idea that the “humane environment” the show portrays is typical of the meat industry.

    • Melon Honey

      This is what I was concerned with as well. This is hardly the normal treatment for a lot of animals that get slaughtered. This is a more “idealized” reality.

  • Christine Ffb

    I’m glad i don’t eat meat and haven’t for almost 6 years. I could never raise a being and then kill it just for my taste buds. It’s sick!

  • herwin

    + 1 Adri.
    I think most probably everything will be very clean, kinda famliy fun, and so-called “humane”. we wont see downer cows for instance, or cows being skinned alive, which happens seldom but i does happen, or cows being dragged and beaten to the slaughterhouse, or theb actual truth. Its a visit to a model factory farm. No undercover videos, eh.

  • georgina

    I think that if cameras are allowed into the slaughterhouse and viewers are confronted with the sounds, the way people react to the smell of blood in the show, and the decision to raise an animal to kill it for food, that may put people off eating meat. But, i doubt that will be shown because “entertaining” and “educational” does not necessarily translate into truthful and honest.

  • steph

    As a culture we have been groomed to be so distant from our own emotions (constant media stimulation, for example) to allow for mass consumption of products that the idea of most people connecting with the plight of a helpless animal (other than a cat or dog) seems virtually impossible to me.

  • Eli

    Just watched the show and have to agree with Adri and Melon Honey; it was all as clean as you can get away with in slaughtering an animal and did seem to be in favor of the farmers. The first cow that they said was “brain dead” didn’t thrash or twitch much (still sad!) but the second cow started to struggle and kick as his throat was being slit, and men had to hold his legs to keep him from moving too much. Then the butcher said something that just made my jaw drop: he’s not in pain, it’s just an automatic nerve response. Incredible. But of course they’re not going to announce that yes, these cows feel their throats being cut open, their life draining away. Then they’d look like villains wouldn’t they? I don’t know how I feel about this show. I like that they are confronting people with the faces attached to the meat they eat, but at the same time, it’s too clean, too white-washed, and too in favor of continuing to exploit and subject these poor creatures to horrific deaths just for our insatiable palates. Disgusting.

    • herwin

      well, thats good that they did show the scene with a cow butchered still alive, even with a dorky remark from the killer himself, anyone with half a brain can see whats happening.
      Although not perfect, it MIGHT be a first step in more serious mainstream media attention for slaughterhouses, and making meat a mainstream topic.
      Thanks for the post Eli !

  • herwin

    On the other hand i so TOTALLY agree with Erin that slaughtering animals on tv is nauseating, specially because its so obviously for entertaining purpose.
    Oops, turns out that our hero cook Oliver Jamie also kills animals on tv.

    Tough guy Ollie says lambs are beautiful but “tasty”. I guess that is a good reason indeed to stick a knife into a young animal…