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Edward Norton, Self-Proclaimed King Of "Facebook Of Philanthropy"

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We’ve told you about Edward Norton’s “fundraiser thing,” Crowdrise, and how it pushes young people to volunteer and donate, regardless of what the cause is so long as they are passionate about one. His organization looks to utilize the obsession with social media sites, like Twitter and Facebook, and put that momentum towards a good cause.

Apparently this idea is working like a charm. This year Norton was named one of Barron’s “Top 25 Givers” for his philanthropic efforts— the only celebrity on the list— and he’s also part of a CNN special called “Big Stars, Big Giving,” which takes a look at how celebrities can make an big impact philanthropically.

In a CNN interview the actor tagged Crowdrise as the “Facebook of philanthropy,” and he may be spot on in that description. Users of the site can create their own fundraising efforts or join up with other members— who include celebs like Will Ferrell, Paul Rudd, Russell Brand, and Elizabeth Banks, to name a few. And the site rewards your good deeds by allowing you to earn points and win prizes as certain benchmarks are reached in your fundraising goals.

“Look, you’ve got a generation of people coming along who are going to form their own new relationship with the idea of supporting the causes that they care about or changing the world,” Norton said. “And these people are not going to do it the way our parents do it.”

Social media has drastically altered the face of charity and giving, and if you read Malcolm Gladwell‘s piece in The New Yorker you’ll know that not everyone feels these changes are for the better. But I say if it’s getting people involved, whether it be donating $5 to provide clean drinking water or taking a trip to New Orleans to rebuild homes, then more power to it!

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