If you were lucky enough to be walking around Columbus Circle yesterday in Manhattan, you might have been stopped on the street by Josh Lucas and his dog Loki, and offered $5,000 of Purina’s money to donate to your favorite charity.
This is all in celebration of Purina’s new pet food called beyOnd.
Josh Lucas wasn’t alone. Purina had other celebs around the USA doing the same thing. Snowboarder Chris Klug in Denver, Michelle Bernstein in Miami, former New Orleans Saints Deuce McAllister in New Orleans all stood out on the street chatting up locals and offering them the cash to give away. Most people chose human causes, but some chose organizations like Adopt-a-Pet and Baghdad Pups.
The giveaway was prompted by a recent poll in which 90% of Americans said they wish they had more money to give away to charity. Purina gave dozens of New Yorkers that chance yesterday.