British fashion designer Dame Vivienne Westwood is saving the rainforest one cup of coffee at a time.
And you can too, thanks to environmental charity Cool Earth‘s coffee campaign, which has the goal of saving a specific section of highly endangered rainforest by raising desperately needed funds.
The Cool Earth coffee will be stocked in over 600 Tesco stores, and every jar bought will protect a tree in the Peruvian Amazon from being logged (which, in turn, locks down 1 ton of C02 for the rainforest and gives YOU the power to protect the environment— pretty great!).
At the launch party, Westwood said she decided to back the brand because, “It’s really important we do our bit to help fight climate change, drinking Cool Earth Coffee is going to help us do that, which is really good because we can all do it.”
Support is crucial to the campaign, and the directors are hoping to get 1 million supporters so they can, in turn, grab the attention of the government and policy makers.