by ecorazzicontributor
Categories: Fashion
Tags: .

Let’s be honest, Alicia Silverstone could be selling hemp flavored bubble gum and I’d buy it. Luckily, she’s hawking something much prettier— the actress/author/advocate can add eco-friendly cosmetic designer to her resume!

We told you when the outspoken vegan first designed a line of cosmetic brushes and bags for EcoTools that launched in December 2009. But now there’s a revamped collection in preview online, officially launching this spring!

Over at Ecouterre, they discuss the changes saying, “the sophomore EcoTools by Alicia Silverstone collection will feature a ‘gorgeous new look, revised shapes, and revamped favorites,’ along with illustrations of Silverstone’s favorite flowers.”

Granted, it’s not the actresses first dip into the designer pool. On her blog,, she has written about designers she admires, and auctioned off stylish eco-friendly duds.

So, let’s count all the way that Silverstone has made this line green. For the cosmetic cases, they are made with natural hemp material, lined with recycled plastic (PET), and the floral design (based off of Silverstone’s favorite flowers) is printed with non-toxic inks. If you want one of her brushes, you can anticipate sustainable bamboo handles, 100% cruelty-free, soft taklon bristles, and recycled aluminum ferrules. All packaging for the brush products is a result of 30% post-consumer reycled content and is also printed with non-toxic inks.

This all might sound incredibly fancy because it is, but lucky for us this kind of green comes at an affordable price! The retooled Cosmetics Bag ($8.99), Train Case ($14.99), and six-piece Brush Set and Bag ($14.99), a compact Deluxe Pencil Case ($7.99), and the tri-fold Hanging Valet ($15.99), are all totally affordable and make great gifts!

Silverstone said of her partnership with EcoTools, “Together, we demonstrate it’s never been easier to get gorgeous while giving back to the earth.”

Amen girl!

  • Eva

    So cool! I hope I’ll be able to try some of her make-up out when the line is released!

  • Karina

    As soon as my current EcoTools bags and makeup brushes wear out, I’m going to buy her new ones. I love this line and the makeup bags are so pretty, and better yet, cruelty-free and environmentally friendly.

  • herwin

    she is a vegetarian and not a vegan.
    she feels that being a vegan 24-7 she is not aproachable enough, so in order for the good cause she nibbles on cheese once in a while and makes interesting comments about vegans. :-)

    • Amy

      That’s crazy, she’s totally vegan, she wrote a book and everything. Have you seen her blog?

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  • _mark

    she’s awesome. love her.