by Michael dEstries
Categories: People
Tags: .

Here’s the first ad for Natalie Portman’s new campaign for Miss Dior Cherie Perfume.

For the Sofia Coppola-directed commercial that will accompany this ad, Natalie Portman was given a pair of custom-made vegan shoes. “One of the things that’s been so nice is that Dior made all of the shoes for me with no animals and no leather or anything, because I don’t wear any leather,” she told “They re-made all my shoes so I can wear Dior shoes without taking lives.”

The 29-year-old is expecting her first child later this year.

What do you think of the ad?

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
  • Fernanda

    She’s just so damn pretty! I loved it!

  • Karina

    Just because they made her non-leather shoes, doesn’t mean they’re going to make them for everybody. And 100% that perfume uses animal products and/or is tested on animals.

    • Eva Mercedesz

      You r right Karina!!!! I’m surprised she did this stupid campaign…I loved her but now I think she’s an hypocrite……

  • Stephanie

    I agree with Karina. Though it’s a lovely ad, Dior TESTS on animals and uses leather, fur and animal products in their lines. Another “vegan” celebrity blurring the lines and not sticking to her guns. And she is like, the most popular known celebrity “vegan”.

    • herwin

      so right Steph and Karina, + 1. its not if she needs the money, or that its a creative project, its just an add ; pushing commercial products in people’s faces.
      She can make mindful choiches what product she supports or what companies she doesnt accept.

  • Whoever…

    What was the point in Dior making non-leather shoes for her if in the ad she’s still promoting their brand which tests on animals and uses animal ‘products’!? She might as well use their leather shoes…

    No one is perfect but this is just hypocritical!!

    Why did she do the ad in the first place?
    As if she needs even more money… or fame! I have lost a lot of respect for her… as if she cares :)

    Money, fame and greed – that’s all this type of people understand. :(

    This is not much different than a vegan celebrity doing an ad for mcdonalds or something like that!

  • BenCat1000

    Natalie Portman is the bomb!
    We like friends like her…good ethics…yeah!

  • Nicola Payne

    By being the face of a perfume, you’re basically saying that you would buy the perfume. She’s made a big mistake doing this ad, I’m sure a lot of people have lost respect for her.

    I’m sorry but Natalie Portman is doing this all for the fame and money. I’m gutted she’s done this :(

  • Jane

    Dear babs and any other reader,
    Christian Dior is among many cosmetic/beauty/pufume etc. companies who claim to be ‘Against Animal Testing’ or ‘Don’t test on animals’ but this is nothing more than clever wording to trick people into to thinking they are cruelty ‘Free’! However many of these companies knowingly use ingredients that have been tested on animals (even if the testing was done by other companies) or they use a ‘rolling cut of date’ which you can google to find out what that means. (Many also use animal ingredients too but don’t state this clealy either, which is another way these companies are pretending to be cruelty free when they are not.) Unfortunatly the Peta lists (both the USA and UK one) are not cruelty free as they claim to be. All a company has to do to get on the list is to sign a declaration that ‘they’ don’t test on animals. As said above this doesn’t stop many of them using ingredients tested by other companies etc. The best sites to start with and to find the real cruelty free companies are and
    I hope this helps anyone looking to go cruelty free!