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Is Discovery's Planet Green Headed For The Recycle Bin?

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The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

In light of Discovery Communications most recent executive shuffle, there appears to be some talk that Planet Green, the 24/7 environmentally-themed channel, may undergo a bit of “rebranding”.

Home to such shows as “Emeril Green” and “The Fabulous Beekman Boys”, Planet Green was launched in June 2008 as a replacement for Discovery Home. Some $50M was invested in setting up the new network.

Last year, in a departure from a solely green-themed lineup, PG launched a new prime time programming block, called Verge, about “conscious living and provocative storytelling.” It was the first sign that the appeal of a 24/7 eco-focus might be waning.

According to C21Media, officials at Discovery are now “reviewing” the channel; which may include a renaming. From the site:

The spokeswoman said a decision was “to be determined.” She added: “We’re going to be taking a look at all our properties, take a look at rebranding, and we’re going to be asking: ‘Is this the best house we can build on this beachfront real-estate?'”

With metaphors like that, I think it’s time for Planet Green people to start panicking. Stay tuned.

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