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Is Discovery's Planet Green Headed For The Recycle Bin?

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In light of Discovery Communications most recent executive shuffle, there appears to be some talk that Planet Green, the 24/7 environmentally-themed channel, may undergo a bit of “rebranding”.

Home to such shows as “Emeril Green” and “The Fabulous Beekman Boys”, Planet Green was launched in June 2008 as a replacement for Discovery Home. Some $50M was invested in setting up the new network.

Last year, in a departure from a solely green-themed lineup, PG launched a new prime time programming block, called Verge, about “conscious living and provocative storytelling.” It was the first sign that the appeal of a 24/7 eco-focus might be waning.

According to C21Media, officials at Discovery are now “reviewing” the channel; which may include a renaming. From the site:

The spokeswoman said a decision was “to be determined.” She added: “We’re going to be taking a look at all our properties, take a look at rebranding, and we’re going to be asking: ‘Is this the best house we can build on this beachfront real-estate?'”

With metaphors like that, I think it’s time for Planet Green people to start panicking. Stay tuned.

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