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Rihanna’s New Fragrance Is PETA Approved

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The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

Rihanna has not always been a friend of PETA‘s, in fact they ranked her as one of their “Worst Dressed” celebs in terms of cruelty to animals.

But it looks like the “Only Girl (In The World)” singer is making good. On January 25th, Rihanna’s new fragrance Reb’l Fleur (rebel flower) will hit stores, and PETA is giving a glowing endorsement to the new cruelty-free direction in her life.

The 22-year-old R&B star created the fragrance by teaming up with Parlux, a cruelty-free company that has made it onto PETA’s “good list” for their policy to avoid animal testing.

Dan Mathews, the senior vice president of PETA, was so impressed by the singer’s choice that he sent her a bouquet of flowers and said, “Rihanna’s decision to team up with Parlux is as kind to animals as her music is to your ears. By renouncing animal tests, Parlux is proving that beauty doesn’t have to have an ugly side.”

I think everyone would agree that a product is always better when it’s not tested on animals, and Rihanna’s decision to go with a company that is PETA approved may reflect her feelings on the matter.

We think this is a step in the right direction, and hope that Rihanna continues the trend of cruelty-free options.

But what do you all think of the singer teaming up with Parlux? Will you be heading out to buy a bottle o’ Reb’l Fleur?

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