The film Avatar was the first movie to earn more than $2 billion worldwide, it broke the record for highest grossing film ever, was nominated for nine Academy Awards, and won three for Best Cinematography, Best Visual Effects and Best Art Direction. And just when you thought it couldn’t get any cooler, it encouraged people to plant one million trees all over the world.
As part of the Earth Day Network, the Avatar Home Tree Initiative announced that its goal of planting one million trees worldwide has been exceeded. We told you when Avatar director James Cameron planted the first tree last April in Brazil, and now that the year has come to an end 1,006,639 trees have been planted on six continents by 31,000 people and 17 partner organizations.
According to the Earth Day Network it was all made possible by Cameron, Twentieth Century Fox, and its Avatar Blu-ray and DVD, which helped to promote the one million tree initiative.
“At the core of Avatar lies an inspiring message of empowerment and self-discovery,” stated Mike Dunn, President Worldwide of Twentieth Century Fox Home Entertainment. “Our program to plant one million trees resulted in fans around the world fervently getting involved to promote a healthy, sustainable planet. That alone has made this initiative a huge success.”
The program also planted trees in New York City, San Francisco, and Los Angeles to improve air quality and provide energy-saving shade to urban areas. And in addition it helped to rebuild Haiti by planting more than 500k trees on hillsides, and providing fruit and bio-diesel fuel to the struggling country.
In regards to Avatar and environmental issues, Cameron stated in an interview, “I certainly feel a personal sense of responsibility because I made a movie on these issues,” the 56-year-old said. “Why? Because they were personally important to me. It’s not like the studio said, ‘Jim we want you to make a movie about the environment.’ No. … They said, ‘We really like the big epic science fiction story, but is there any way we can get this tree-hugging crap out of it?’”
We are really glad he kept in all that tree-hugging crap!