“Fox has partnered with me to donate a chunk of the profits to environmental causes that are at the heart of the ‘Avatar’ world,” Cameron said. “I didn’t want to make more ‘Avatar’ movies without a grander plan in place.”
This is really stunning when you consider that the first film alone brought in more than $2.7 billion worldwide. A “chunk” of that would be game-changing for environmental groups eager for funding.
The only other films to make fundraisers out of their releases are those from Disneynature (“Oceans”, “Earth”) — and even then, they were for opening weekend results only. We all know the Avatar sequels will bring in massive cash (even if they’re terrible), so the outcome for green orgs is likely to be huge. Not to mention, Cameron can afford to take a pay cut for a little philanthropy — the guy reportedly made over $350M on “Avatar”.
“Avatar 2” and “Avatar 3” will be released winter 2014 and 2015, respectively.