PETA’s New Sexy Super Bowl Commercial (NSFW!)

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by ecorazzicontributor January 31, 2011
Categories: Eats, Sports, Video.

I guess it wouldn’t be the Super Bowl if PETA wasn’t trying to squeeze another sexually explicit ad into the commercial breaks…

In 2009 PETA’s “Veggie Love” was rejected from airing on NBC because it was deemed “too sexy,” (and this was despite a $3 million offer from the People for the Ethical Treatment of Animals)! That ad depicted models in lingerie getting very friendly with some unassuming produce, the slogan being “Go Veg” because “Vegetarians Have Better Sex.”

We would agree with that theory!

As such, this year’s latest Super Bowl commercial seems to be in the same phallic veggie vein (pun intended).

This commercial plays on the traditional casting couch expectation of having to put out to get the job, only this time the ladies are really giving it to some carrots, celery, and broccoli… like, really giving it to them.

Even though an ad like this may not necessarily cause anyone to hop the fence into veggie ville, it certainly is attention grabbing and might bring some folks to seek out more information on going veg, if only for the nakedness of it all.

No word yet on whether or not this is going to make it into your commercial lineup, but we’ve got the video for you below. Let us know what you think!


Categories: Eats, Sports, Video.
  • Karina

    NBC should just run the commercial. It won’t hurt anyone. And the PETA commercials are nothing compared to what is usually shown on television and the movies.

  • http://www.herwinsvegancafe.com herwin

    i dont want that veganism / vegetarianism is promoted with dumb campaigns like this. It isnt sexy or glamorous like the Ink Not Mink or I’d Rather Go Naked camapaigns; two gals nibbling on a carrot just looks dumb and makes vegetarians look silly.

    • Joe

      Perhaps. But millions of heterosexual men watching the Superbowl will certainly pay attention. First rule of marketing: Know your audience.

  • jill

    How can you air a rated G super bowl and have a xxx tv commerical?
    my husband and I have 3 kids watching, 9 yr old girl, 13 yr old girl, and a 15 yr old boy. The super bowl is suppose to be a family friendly event. Why would fox or peta want to air this commerical with so many children watching. In my opinion fox and peta should be charged with showing my kids porn. I will ban both peta and fox if i see this on my tv! How uncomfortable is this going to be for me and my husband watching this with our kids if this air’s

    • onedude

      I’m with you on this…..but I will say, that if this commercial airs….there is always a remote for changing the channel. At least you have a head start and know how the commercial starts.

  • http://www.facebook.com/people/Ashleigh-VeganThis-Mott/15208554 Ashleigh VeganThis Mott

    I’ll say the same thing I said on the Huffington Post Article about this: you cannot fight for animal rights while objectifying women. No one is liberated until we all are.

  • Jennifer

    I really don’t see how that’s supposed to help promote vegetarianism. People seem reluctant to try it anyway, and I don’t think promoting it with objectionable material helps matters any. And honestly, the commercial just looked stupid to me. Maybe it’s because I don’t have a Y chromosome, but I don’t see how anyone could watch that and think it was anything other than ridiculous.

  • ashley

    omg the girl at 44 second mark MAKES IT!

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