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Matt Damon To Save Civilization (With His Voice) In 'Plan B'

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He has pushed reusable water bottles, done many a PSA, and even robbed a casino… now, eco-celeb Matt Damon will be lending his voice to help save the planet, and the human race!

Damon will be narrating the new PBS documentary Plan B: Mobilizing to Save Civilization, the latest installment in the “Journey to Planet Earth” series. The 90-minute doc is based on the book by climate crusader Lester Brown, and discusses the very real impact of climate change, and what we all must do to prevent future catastrophes. Joining Lester Brown and Matt Damon in the documentary are Nobel Laureate Paul Krugman, Pulitzer Prize winner Thomas Friedman, former Governor and Secretary of the Interior Bruce Babbitt, and others.

This sort of work is nothing new for Damon, who backs the eco-activist site Water.org, has worked with OneXOne, and was recently given a Critics’ Choice Award for his charitable work.

The documentary looks fascinating, and aims to provide “a glimpse into a new and emerging economy based upon renewable resources as well as strategies to avoid the growing threat of climate change.” Lester Brown seems to have some ambitious but realistic solutions, so let’s hope this plan goes into action.

The film will premiere on PBS on March 30th at 10pm Eastern.

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Veld donates money to farm animals and also serves them

Lest we be confused that their giant V logo stands for anything other than Veld.

Trading beef for beans is not a solution, veganism is

Please do substitute beef for beans, but also have tofu instead of turkey, carrots instead of chicken, and I think you see where I’m going.

Guys, extortion isn’t an effective form of vegan advocacy

Assuming we can extort people into respecting the lives of others makes no sense.