Well, folks, it’s finally here! The Puppy Bowl is back this year for another dose of adorable overload. For those of you who don’t know, every year during Super Bowl weekend, Animal Planet broadcasts it’s own version of the game— instead of all-star athletes, they’re puppies, and instead of leather-skinned footballs, they’re foam toys— could it get any better?

Oh, it can. The special ‘bowl-cam’ is attached to their water bowls, and used for closeups of the thirsty puppy’s face for a super boost of cuteness you just can’t help but squeal in delight for. Don’t be ashamed, guys. I’ve seen the most masculine of men do it.

Not only will this program fulfill your need for mind numbing fluff-on-fluff action, but it’s also for a great cause: All of the puppy players featured are from shelters, and the show gives the audiences info on how you can adopt the rescued puppies as well as support your local shelter.

The program airs Sunday, February 6th @ 3pm E/P.

Check out a clip of last year’s MVP, puppy Jake! Too cute!