H&M Launching New Eco Friendly Line In April
The fabrics will include organic cotton, organic linen, Tencel® and recycled polyester, all in various shades of white.
Ann-Sofie Johansson, H&M head of design, said:
“The possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics.”
This is a nice change from H&M’s past eco fail, destroying surplus clothing.
The line will make its debut on April 14th, just in time for the warmer weather.