As a follow up to last years Garden Collection, H&M is launching a new sustainable line of clothing for women, men and children called Conscious Collection.
The fabrics will include organic cotton, organic linen, Tencel® and recycled polyester, all in various shades of white.
Ann-Sofie Johansson, H&M head of design, said:
“The possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics.”
This is a nice change from H&M’s past eco fail, destroying surplus clothing.
The line will make its debut on April 14th, just in time for the warmer weather.
About Ali Berman
Ali Berman is the author of Choosing a Good Life: Lessons from People Who Have Found Their Place in the World
(Hazelden) and Misdirected
(Seven Stories Press). She works as a humane educator for HEART
teaching kids about issues affecting people, animals and the environment. Her published work can be found on her website at aliberman.com
. In early 2012 Ali co-founded flipmeover
, a production company with the mission to use media to raise awareness of social issues.
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