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H&M Launching New Eco Friendly Line In April

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As a follow up to last years Garden Collection, H&M is launching a new sustainable line of clothing for women, men and children called Conscious Collection.

The fabrics will include organic cotton, organic linen, Tencel® and recycled polyester, all in various shades of white.

Ann-Sofie Johansson, H&M head of design, said:

“The possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics.”

This is a nice change from H&M’s past eco fail, destroying surplus clothing.

The line will make its debut on April 14th, just in time for the warmer weather.

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