As a follow up to last years Garden Collection, H&M is launching a new sustainable line of clothing for women, men and children called Conscious Collection.
The fabrics will include organic cotton, organic linen, Tencel® and recycled polyester, all in various shades of white.
Ann-Sofie Johansson, H&M head of design, said:
“The possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics.”
This is a nice change from H&M’s past eco fail, destroying surplus clothing.
The line will make its debut on April 14th, just in time for the warmer weather.
About Ali Berman
Ali Berman is a writer, teacher and activist. She works as a humane educator for HEART
teaching kids about issues affecting people, animals and the environment. Ali is also a fiction writer. Her published work can be found on her website at aliberman.com
. In early 2012 Ali co-founded flipmeover
, a production company with the mission to use media to raise awareness of social issues.
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