Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

Former McDonald's Executives And Oprah's Chef To Start New Healthy Fast Food Chain

Like us on Facebook:
The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

Every healthy foodie has dreamed of this kind of initiative for years: a fast food chain that truly serves healthy foods and, get ready vegans, even plant based options.

The new restaurant called Lyfe Kitchen (an acronym for Love Your Food Everyday) plans on opening its first restaurant in Palo Alto, California this summer. After that, more locations will pop up in Northern California. And then, the chain is rumored to have plans to spread nationally with as many as 250 locations in the next five years.

It looks like where other fast food companies just pay lip service to healthier options, Lyfe Kitchen will actually come through. Every menu item will be under 600 calories. Foods like sweet potato fries will be baked instead of fried. While there looks like there will be meat on the menu, there will also be vegan options for main courses and dairy free desserts.

It seems ironic that one of the major players behind this new venture is Mike Roberts, a man who served as president and chief operations officer of McDonalds before leaving in 2006. Stephen Sidwell, an investment banker and one of the players behind Gardein, went to Roberts about a year ago with the idea. With so many people talking about healthier foods, the market seemed ripe for a new chain. They both knew that the food had to taste good, so they went to Oprah’s chef Art Smith to help create a menu.

For the vegan options, the Lyfe Kitchen executives went straight to Tal Ronnen, author of The Conscious Cook and executive director of Gardein Protein. The veggie burger will use the famous Gardein product and be called “Classic Gardein Burger.”

Personally, I can’t wait to have a fast food chain I can stop in at while on the road. The current restaurants all seem so depressingly cheesy, meaty and fried. The question is, will America embrace a healthy food chain? We hope so!

Via Chicago Tribune

Like us on Facebook:

Mercy For Animals Opposes And Promotes Animal Exploitation, Somehow.

Someone who actually promotes veganism promotes only veganism.

The “No Animals Were Harmed In The Making Of This Film” Lie

Use is harm and that’s of any animal, in any way.

Notes From A Vegan Field… Or Three

Creative, non-violent vegan education, means talking to hundreds of people in one day and other times, it means talking to one.