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Puppy Bowl VII Draws Record Viewers, Displays Record Cuteness

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It was a record-setting Sunday as 111 million viewers tuned in to watch the Super Bowl. But the Big Game wasn’t the only show in town, and wasn’t the only one setting records, either. You can’t count out the Puppy Bowl.

Yes, Puppy Bowl VII set a personal ratings record as it drew in 9.2 million viewers on Sunday. Animal Planet has been airing the adorable event during the past seven Super Bowls in an effort to raise awareness about animal adoption. You see, all of the ridiculously cute puppies frolicking on the screen are available for adoption, and when you see them it’s pretty hard to resist.

The puppies in this year’s event were joined again by the Kitten Halftime Show, baby chick cheerleaders, and the Ice Breakers “blimp” with its crew of hamsters. New this year was the Kiss Cam, featuring videos of puppies kissing other animals. Seriously, you can’t make this stuff up.

The 9.2 million viewers are the total number over the 12-hour airing of Puppy Bowl VII, as the episode was repeated throughout the day from 3pm to 3am. The 3pm airing drew in 1.7 million viewers, which is an increase of 60% over last year. The other 7.5 million viewed the program during repeats, which begs the question: who was watching the Puppy Bowl at 2:00 in the morning and what were they on?

Check out footage from the Puppy Bowl below!

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