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Livia Firth goes green at the 2011 London Film Critics AwardsLivia Firth goes green at the 2011 London Film Critics Awards

Livia Firth Wears Eco-Design To London Film Critics' Circle Awards

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Livia Firth has been living the “Green Carpet Challenge” for over a year now. The challenge is in partnership with UK Vogue as the wife of Colin Firth promises to wear only ethical and sustainable fashions on the red carpet during awards season.

Now that The King’s Speech is sweeping most of the awards, Livia has been thrust into the spotlight more than ever (meaning that her eco-duds are getting a lot of press!), and last night at the London Film Critics’ Circle Awards was no exception.

Livia blogged about her dress (pictured), which was a creation from Henrietta Ludgate. “I first came across Henrietta at Estethica at London Fashion Week and loved her unique interpretation of elegance and her sculptural shapes,” she wrote. “The white dress – or the Lochussie Mist dress – in wool and cashmere, is inspired by the hanging mist of the loch at dawn in her native Scotland.”

From head-to-toe Livia’s outfit remained eco-friendly, with a nine carat diamond and gold ring lent to her by Hattie Rickards, who ensured the environmental standards in creating the ring were met, and shoes and handbag from Roger Vivier. According to Livia, the dress is one-of-a-kind, as designer Ludgate only acquires enough fabric to make what she needs (what a novel idea!).

Her blog post also featured a new contest to win a delicious selection of Divine Chocolates, all you have to do is tell Livia your ethical fashion tips and advicecheck it out!

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