It’s surprising how well Hollywood and the United Nations go together: in the past, the U.N. has enjoyed the extra star power and publicity for their many campaigns and humanitarian efforts brought by partnering up with Hollywood elite. Stars like George Clooney, Brad Pitt, Angelina Jolie, and Susan Sarandon have worked with the U.N. in the past as Goodwill Ambassadors.

Now, U.N. Secretary-General Ban Ki-Moon has a new plan: instead of bringing Hollywood stars to the issues, make the issues themselves into Hollywood stars. The secretary-general wants to bring attention to the dangers of global warming by having Hollywood put more storylines about climate change into TV and movies.

Ban hosted a panel with actor Don Cheadle to present these ideas to the Hollywood higher-ups. Several hundred writers and directors convened to participate in these talks, and the secretary-general met with many of them individually as well.

Ban Ki-Moon said that meeting with politicians and officials “has its limits.” People who work in the industry, however, have a “global reach,” according to the secretary-general.

Ban and Cheadle were joined by panels of scientists and experts on global warming to present the facts. Panels throughout the day of talks focused on subjects like “Making Global Warming a HOT Issue.” The secretary-general seems optimistic about the idea: “I am sure Hollywood can make good stories from this,” he said. “We have to educate people.”