The clothing brand Hurley is working with Brandon Boyd, the lead singer of Incubus, to create a clothing charity. The limited edition designs will feature Boyd’s very own artwork printed on the fabric, and all proceeds will be donated to the non-profit organization Helping Other People Everywhere (HOPE).
The rock singer is not only an activist, but an avid surfer as well, and his watercolor and ink drawings of marine life will be the designs used for the line.
About the charity, Boyd stated, “It seemed like it was time we truly put our collective heads together to make a real dent in a situation that affects us all, most importantly the swiftly growing problems in our oceans. We start herein as surfers and musicians, and are moving forward as stewards of our island.”
Hopefully everything goes swimmingly for the brand, the charity, and Brandon!