Vegetarian and eco-conscious designer Stella McCartney launched her Stella McCartney Kids Spring-Summer 2011 collection yesterday, which features 100 percent organic-cotton clothing and shoes made with natural cork. This is the long-time designer’s first full-range kids’ collection, which now includes wholesale distribution and an updated online presence, including an improved website and Facebook page.
McCartney first spoke about her collection for 0- to 12-year-olds this past September when she launched the site, which has now been revamped for the Spring-Summer line.
“Building from the basics of the launch collection, I wanted to use prints that would appeal to kids, such as animals, rainbows, and nature.” McCartney says. “The whole idea was to make clothes that kids will enjoy; and that are not restrictive. To allow girls to be girly and pretty, but still have fun and mix in some tomboy unisex pieces.”
Partial proceeds from the collection will go to McCartney’s family charity, the Meat-Free Monday campaign, which helps persuade people to be vegetarian at least one day a week to lessen the meat industry’s effect on the environment.
You can purchase hip clothes for your kids today on the Stella McCartney Kids website, but those looking to shop in-store will have to wait for the worldwide launch next week.
We’re wondering if this new collection will inspire McCartney to add any childlike flourishes to her stores worldwide (a kid-friendly version of this giant crystal horse, maybe?).