by Ali Garfinkel
Categories: Causes, Events, People
Tags: .

Eco-celeb Miranda Kerr was announced as the global ambassador for this year’s Earth Hour, which will start at 8:30pm on Saturday, March 26. Earth Hour, the global event created by the WWF, asks all homes and businesses to shut off all unnecessary electrics for one hour to help call attention to the issue of climate change.

According to the site, the event “originated in Sydney, Australia back in 2007, when 2.2 million individuals and more than 2,000 businesses turned their lights off to take a stand against climate change. Only a year later and Earth Hour had become a global sustainability movement with more than 50 million people across 35 countries participating.”

Not only will Kerr practice lights out during the hour, but she pledges to continue her earthly efforts by continuing to recycle and buying organic produce from local farmer’s markets to cut down on pesticide use.

In 2010, Earth Hour reportedly had at least 128 countries participating, which included 4,616 cities and 1,551 landmarks. This year, the country count is already above 130. That’s a lot of conserved energy!

  • Susan Paquette

    She’s a “Global Ambassador”? She prances around in victoria secret underwear for goodness sake. I’ve been eating organic myself since ’93. I’m not an ambassador. Ugh, it’s late. I’m tired I guess.

    • Elizabeth Adao

      Unfortunately only girls like her are valued in the world. But at least she’s famous and can influence people, right? I have doubts about how eco her and other “eco conscious” celebs are…

    • herwin

      that’s awful ! can you provide us wuth a link so we can see it for ourself ?

  • Nia M

    AND as usual for any of her charity, she will take a picture for them, talks about it, if they’re lucky, she’ll do a commercial, and that would be the end of that. The truth is she has no idea how to do charity. Taking a picture and looking pretty is not representing a cause. She shows up all made up with high heels to this underserved school, takes pap pics, and no one saw her there again. She ranks so low on donation lists, she might just be JLO from 10years back.

    she talks green, but seriously, the girl owns more purses, shoes, than you and I can count.

    Please stop idolizing her people, we need to idolize this planet, not a girl. And this goes for any celebrity.

  • Jennie

    How sustainable is vs undies all made w/ sweatshop labor in china — Aren’t there any more “Eco-celebs” in Australia??