by Michael dEstries
Categories: Fashion
Tags: , .
Photo: Courtesy Photo/WWD

Emma Watson and fashion designer Alberta Ferretti have pulled back the curtain on their new eco-friendly collaborative effort “Pure Threads”.

The new collection is slated to go on sale March 21st, and will include two dresses, a shirt, a long skirt and a pair of denim shorts, all enriched with lace embroideries and made with organic fabrics such as cotton poplin, cotton muslin and hemp. Part of the proceeds from the new line will be donated to People Tree; which Emma previously worked with on a number of green spring/fall collections.

“I’m pleased that a luxury brand such as Alberta Ferretti has decided to create ecological clothes,” said Watson in an interview with WWD. “I believe this is a big step forward for all of the international fashion industry, but also an important step for an increased sensitivity to the problem of ecology.”

Earlier this week, Watson announced that she would be suspending studies at Brown University to focus on her film and fashion projects. “I’ve decided to take a bit of time off to completely finish my work on Harry Potter (the last one comes out this summer) and to focus on my other professional and acting projects,” she wrote on her website. “I will still be working towards my degree… it’s just going to take me a semester or two longer than I thought : )”

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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