While celebrity ambassadors are nothing new for the annual “Tap Project”, this year’s campaign takes things to a new (and extremely clever) level of participation.
For those not familiar, The Tap Project takes place each year during World Water Week (March 20th-26th), helping UNICEF in their mission to provide clean drinking water to the more 900 million children and adults lacking access worldwide. Since 2007, the campaign has helped raise $2.5 million for the cause.
This year, they’re introducing “Celebrity Tap“, a new brand of exclusive bottled water that comes straight from the taps of celebs like Selena Gomez, Adrian Grenier, Dwight Howard, Rihanna, Taylor Swift and Robin Williams. The presentation is a perfect play on the ridiculous world of designer bottled water (ie, Bling H20) with gorgeous glass bottles and an etched profile of the participating actress/actor.
“Celebrity involvement can highlight the value of safe, clean water, which most of us consume every day without thinking twice,” said President and CEO of the U.S. Fund for UNICEF Caryl Stern. “It can galvanize the support needed to help children who are forced to gamble with their lives every time they take a drink of water. Every day more than 4,000 children die from water-related diseases. Just one dollar provides 40 days of clean drinking water to a child in need.”
Those interested in owning a case of their favorite celeb’s tap can enter to win with every $5 donation made through April 30, 2011 at 11:59:59 ET. All money raised will benefit clean water programs through UNICEF. Check out a hilarious commercial for “Celebrity Tap” below – or hit the official site here.