PETA asked its readers to take a moment and ask Capital One’s CEO to cease airing a commercial in which a chimpanzee was used as an “actor.” The company chose to air the commercial despite warnings from PETA, and thus PETA upped the ante by reaching out for public support. The maneuver seems to have worked, as Capital One informed PETA that they will stop airing the ad. Hooray!
Apparently the decision came after PETA enlightened the company to some of the practices associated with showbiz and great apes; things like ripping mothers away from their babies, psychologically and physically abusing the “actors,” and deserting them when they grow too old to perform.
“We believe you have made profound and compelling arguments about the treatment of primates,” Capital One told PETA.
This is a pretty remarkable victory, considering the ad was already filmed and running. And while we agree that great apes shouldn’t be used for entertainment, there is still work to be done. As PETA highlighted that CareerBuilder exploited a chimpanzee for its 2011 Super Bowl ad, and has openly stated that it will continue to use animals as part of their advertisements.
Anjelica Huston recorded a PSA for PETA regarding the treatment of apes in the film and TV industry that is incredibly moving and poignant. We wonder if CareerBuilder has seen this one yet. Check it out below!