by Ali Berman
Categories: People
Tags: .

Susan Sarandon was on hand last week at the SodaStream “Cage” Environmental Exhibit in Chicago to bring attention to the number of soda bottles bought and thrown away in the USA every year.

The exhibit is a 6×6×12 cage filled with 10,000 bottles and cans. Based on statistics, in the real world, less than 2,500 of those beverage containers would be recycled. The rest would be doomed to the landfill.

Sarandon said, “I’m here today to shed light on a problem most of us don’t usually think about – the devastating impact of our national bottle habit, especially as it relates to our soda consumption. The recycling rate in America is less than 25 percent. Troubling news to say the least – particularly considering that this means that 141 billion beverage cans and bottles go to landfill each year.”

Over the past few years, environmentalists have been touting reusable bottles with the argument that disposable plastic water bottles are the evil center of the bottle world. Mostly, because people can get water out of their own tap instead of buying it. But wouldn’t soda bottles be just as bad if people could make their own soda at home?

SodaStream, the mind behind the exhibit, is giving consumers the chance to make their own soda so people can enjoy the beverage without making so much trash. Only reusable bottles are required. In thirty seconds, consumers could take their tap water and change it to fizzy water. Add flavor and you’ve got soda.

Daniel Birnbaum, CEO of SodaStream International, said, “SodaStream is at the pinnacle of this hierarchy, reducing the number of trashed bottles and cans virtually to zero. It’s a complete paradigm shift – a revolution, really – away from the old models of soda consumption. And not only are we reducing the number of containers in the waste stream, we’re also slashing the natural resources used to manufacture and distribute all of those bottles and cans.”

If you’re a soda fanatic, would you make the switch to a device like the SodaStream to help reduce your footprint?

Via Look to the Stars

About Ali Berman

Ali Berman is the author of Choosing a Good Life: Lessons from People Who Have Found Their Place in the World (Hazelden) and Misdirected (Seven Stories Press). She works as a humane educator for HEART teaching kids about issues affecting people, animals and the environment. Her published work can be found on her website at In early 2012 Ali co-founded flipmeover, a production company with the mission to use media to raise awareness of social issues.

View all posts by Ali Berman →
  • Michael Raymer

    “Troubling news to say the least – particularly considering that this means that 141 billion beverage cans and bottles go to landfill each year.”

    This is true, of course but, let’s keep in mind that a bunch of them get blown out to sea (or into the Great Lakes, as the case may be). And this is a real problem. The ocean can decompose or deal with almost any (non-toxic) substance, but can’t do anything with plastic. And it really is piling up out there.

  • Maria Romano Trampe’

    I have had a soda stream machine for 10 years! I love it and would recommend iyt to anyone. I am setting up a display at our Conservation Celebration in APril for Soda Stream, they have donated a machine to be raffled at the event the past 2 years. I don’t really drink “soda” but I love carbonated water with 100% fruit juice so it is perfect fot that.

  • herwin

    This is not scientifially but i have a hunch that when offered the choiche, 98 % of the people (aka couchpotatoes) will opt for pulling a cold one out of the fridge instead of going to the trouble (noooo, don’t call it “fun”) to make your own.
    Sodas in aluminium cans is the solution. Aluminium is a metal and poah people will collect it and sell it (just like old paper) and cans that wind up at the trash collector can also be collected, before dumping the rest of the garb in a hole in the ground.

  • susanne

    Ummm… excuse me, but doesn’t Susan Sarandon promote milk in those “Got Milk” adds? There’s certainly nothing environmentally friendly about animal agriculture! What a hypocrite!!!

  • Crystal

    Susanne, you are exactly right! Properly cared for cattle require up to 2000 gallons of water to produce a couple gallons of milk. And the emissions in animal agriculture are more than all the vehicles in the world combined. Not to mention the fact that consuming animal proteins is directly related to osteoperosis (and a ton of other diseases, like chrons disease, which my mother has) due to the acidity; so the ‘healthy bones’ pitch by milk promoters is rediculous. Dairy is just a billion dollar lie. Cows milk is for cows. And ask yourself what happens to the baby male calves who are taken from their mothers so we can steal their milk… veal. Dairy’s so great! Lets kill the cow babies and steal the milk to sell to people who are brainwashed into thinking we need it! I have lost all respect for Susan Sarandan for promoting such an incredibly destructive industry. Open your eyes people, do some digging, because you’re being lied to.