google
by Michael dEstries
Categories: Causes, Internet.

Are you a non-profit struggling to reach donors? Is your budget lacking when it comes to online advertising? Google is here to help.

The search giant, which counts giving back as a cornerstone of its business strategy, recently announced a program for non-profits that helps organizations leverage tools and advertising to increase awareness and income.

According to Fast Company, this new service includes discounted or pro-bono online apps and tools, monthly grants of up to $10K for Adsense advertising, premium features for Youtube, and much more.

“One of our most successful AdWords campaigns resulted in an infusion of about 9000 donations and generated nearly $1 million in online contributions — which for us was huge,” said Thomas Tighe, President and Chief Executive Officer, Direct Relief International.

You can find out more information at Google.com/nonprofits. Check out a promo video of the service after the jump below.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
  • http://www.yabookshelf.com/ Melissa

    I think this is great news for nonprofit organizations that want to reach a larger, or new, audience. And of course, it’s not without benefit to Google themselves, but I don’t think that is a bad thing.